Affanda, A., & Atikurrahman, M. (2023). THE SACRED NAME ON THE BOTTLE: THE SAUSSUREAN SEMIOLOGICAL PERSPECTIVE IN THE MARKETING CAMPAIGN OF HOLYWINGS INDONESIA. Al-Mishbah: Jurnal Ilmu Dakwah Dan Komunikasi, 18(2), 289-307. doi:10.24239/al-mishbah.Vol18.Iss2.336